Master’s in Advertising—Part-Time
Quality professional education, convenient schedules
Offered part-time in the evening by Boston University’s Metropolitan College (MET) in collaboration with BU’s College of Communication (COM), the MS in Advertising program develops the diverse skills required to create, develop, market, and manage a full ad campaign in a competitive marketplace.
Engaged faculty, powerful networks
Comprising industry veterans and experts, Advertising program faculty introduce students to the real-world dynamics of the field, along with the essentials of digital strategy, search-engine marketing, branding, creative, media, marketing, mass communication, and accounting. You will have the opportunity to build valuable networks with fellow students and professionals in the advertising field.
Students earning their part-time master’s in Advertising from Boston University develop the ability to solve contemporary marketing problems from strategic, creative, and technological perspectives, while gaining a sound understanding of the principles of digital advertising, along with the fundamentals of communication of ideas using coherent persuasive skills in writing and oral presentation.
Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers:
- Interactive Media
- Branding and Creative Development
- Advertising Management and Strategy
- International Marketing
- Mass Communication
An advertising degree from BU shows employers that you are willing to take risks, explore new ideas, and work as part of a dynamic team—that you have what it takes to turn challenge into inspiration, and inspiration into a message that sells. And that looks good on your résumé.
MET offers merit scholarships to help finance your degree.
One of Boston University’s 17 schools and colleges, Metropolitan College offers more than 70 part-time and full-time degree and certificate programs in the evening, online, and in blended formats.
Boston University is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.).